Kristin Kaplan : Business Planning & Strategy | About Me
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Let’s get acquainted

I have been a planner for as long as I can remember, from organizing my agenda book in the 2nd grade with the perfect colored pens to planning and executing events for 10 years. Now I happily immerse myself in goals, action plans, budgets, marketing strategies, and mission statements as I help creatives and online experts create more revenue and more freedom in their businesses.

I Believe

I believe that running a business doesn’t have to be so hard. When you get clear on your value, prioritize the right offers, put systems in place, and most importantly, create an actual PLAN to execute, you can have the dream business (and life) that you want.

I believe in keeping it real. I’ve always been that friend who tells you what you need to hear, not necessarily what you want to hear.

I believe in FUN. We all started businesses based around what we love to do so the journey should be enjoyable! I always want to feel joy in what I do and what I put out into the world.

So How Did I Get Here?

After several years working in the entertainment scene in Los Angeles, I decided to completely neglect my degree in Music Recording and start an event business (because why not?). In 2007, I opened Stunning Events with the mission of creating fresh, fun, wedding celebrations for Nashville couples.


In 2015 I launched a new business and website after spending years mentoring and educating aspiring and up-and-coming wedding pros on their business strategy. I also discovered a love for pricing and the financial side of business and have spoken across the country at conferences and retreats with the mission of helping creatives map out a more profitable plan for their business and understand how to communicate their value so that they can charge what they are worth.


If you are interested in having me as a speaker for your next event, you can find more information about the topics I speak on by contacting me.

I LOVE running a business. But I also adore being a wife and mom and most of my days are spent in a delicate balancing act of planning and managing projects for my clients, mentoring and strategizing with students, or recording my next podcast episode or YouTube video, while also raising little ones and often acting as a free Uber driver as I shuttle them to dance class or soccer practice. (Yes I am BOTH a dance mom and a soccer mom and clearly living my best life)


I wouldn’t be able to do any of this without a clear roadmap for my business, careful planning, and solid systems which is why I want to help you plan and manage a business that you actually love and that gives you the freedom to live your life on your terms.


If you are excited to learn more about how I can help you in your business, visit the Work With Me section or email me at: [email protected] and let’s chat!