Kristin Kaplan : Business Planning & Strategy | Blog
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Why Everyone Should Have a Profitable Business

Why Everyone Should Have a Profitable Business (Not Just People at the Top)

Today we’re talking all about some important myths when it comes to making more money in your business and I want to help bust those for you. I don’t need to worry about how to make real money in my business right now, I’ll worry about that later. Uhhh, when exactly is later? I hear this even...

How to Set Reasonable Salary Goals

Let’s talk pricing. Specifically, let’s talk about a really important topic that I feel there is a lot of mystique around, which is how do you decide how much money you should make? I’m talking net revenue here - your own salary or what you hope to pay yourself as the business owner. Should you...

How to Break Down Your Big Goals Into Action Plans

Affiliate links appear in the post below. When shopping with them, I receive a small percentage of the sale. I only promote products that I wholeheartedly believe in!   I love goal setting. I know it’s one of those things I feel like people either get really jazzed about or they are very much against it. My...

How Disney Delivers Massive Value & Removes Price Objections

As you may know, if you follow me on Instagram, my husband and I brought our two girls on a trip to Disney World (we left the baby with my parents because, honestly, who wants to bring a baby to Disney World?). As we soaked in all the Disney magic, I couldn’t help but look...

How to Work With Fewer Clients But Make More Money

Today we are talking about quality clients vs. quantity of clients. I actually first began to think about this idea of as a kid. (Because I was a weirdo and apparently liked to ponder business even as an 8-year-old.) I remember talking with my dad once during a car ride about music and about who...

4 Tips to Dramatically Increase Your Self-Discipline

We live in a world with a lot of distractions (social media being one of the biggest ones), and even though technology has come a long way and theoretically that should make it easier to get stuff done, motivation is tricky - especially as entrepreneurs and creative business owners, since many of us work for...

The Relationship of Time & Money in Your Business

You can’t talk about money and pricing without also talking about time. They are intrinsically linked to one another. My goal with this post is to get you to reframe how you value your own time and how to better price your products and services to reflect that. Society has told you from a young age...

Structuring Your Day For Success

If you’ve known me at all for a while, you know I LOVE to talk about pricing and profitability, it’s been my favorite topic for years because I’m fascinated by value, and worth, and how emotions play into what people buy and how much they spend.   But in working with clients and students over the past...

Three Big Lessons From Ten Years in Business

It's crazy to me that my dream to start a business started over ten years ago. It's even crazier that my dream began when I was watching a TV show called "Whose Wedding Is It Anyway?" Yes...