Kristin Kaplan : Business Planning & Strategy | The Pricing Workbook
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Struggling with your Pricing?

Do you struggle with your pricing and getting clients to pay you what you’re worth?  Are you unsure of how to price your products?  Do you want your creative business to be more profitable?

Let’s Break It Down

You started a business to create and do PURPOSEFUL work that you love but you’re just not making enough money (or any money at all!). You’ve set your prices based on WHAT OTHERS ARE CHARGING for similar products and services but for some reason you’re still not breaking even or paying yourself a decent salary.

YOU WANT A PROFITABLE BUSINESS! You want a simpler way to figure out exactly what to charge to make a living DOING WHAT YOU LOVE. You want to enjoy your creative work without worrying about whether you’ll have any money to show for it at the end of the year.

Whether your business is brand new or you’ve been at it for years, The Pricing Workbook will break down how to price your products and services and guide you in UNDERSTANDING YOUR VALUE so that you can confidently charge what you KNOW you’re worth and grow your business.

What’s Included

The Pricing Workbook is a 20 page PDF guide that walks you through the process of setting your prices for your products and services through simple prompts and formulas, crafting your unique value proposition, and mapping out a profit plan to continually grow your business.

The Wrong Way to Price Your Products & Services

Discover the pricing mistakes that many creative business owners make and rest assured that you aren’t leaving money on the table.

Let’s do some (easy) MATH!

Plan out your revenue streams and then follow the simple guide and pricing formula to determine your pricing for each product or service that you offer.

Create a Profit Plan

Learn how to set base, mid-level, and peak goals for your sales so that you know exactly what you need to sell to keep your business profitable and sustainable long-term.

Cost vs. Value and Finding the Sweet Spot

Understand the difference between a cost-based strategy and a value-based strategy and utilize both in finding your pricing “sweet spot”.

The Importance of VALUE

Uncover the easiest way to make more money and craft your unique value proposition so that clients and customers will NEVER think you’re too expensive.

BONUS Lesson! Accounting for Profit & How to Pay Yourself

Learn how to set up easy accounting systems and pay yourself the right way so that you always have the money you need in the bank when you need it.


Get it Today

  • 20 Page PDF Workbook
  • 5 Lessons filled with actionable content & strategy
  • My proven pricing formulas to easily price each product or service offering
  • Guide to creating a profit plan
  • Bonus Lesson on creating a profitable accounting system and paying yourself
  • Bundle of 8 Spreadsheets in both Excel and Numbers formats